Structured Data
Structured Data is information organized in a predefined, machine-readable format (such as JSON-LD, schema.org markup, or YAML) that AI systems can parse, validate, and use more reliably than unstructured text.
Definition
- Structured Data uses standardized schemas to encode facts in key-value pairs, types, and relationships.
- Common formats: JSON-LD (recommended), Microdata, RDFa, YAML.
- Schema.org provides the vocabulary: Organization, Product, Person, Event, etc.
Why structured data matters for AI
- AI systems extract facts from structured data with 94% accuracy vs 71% from unstructured text.
- Structured data feeds knowledge graphs, which are increasingly used in RAG pipelines.
- Google, Bing, and AI assistants all preferentially consume structured data.
- Publishing structured data is the highest-ROI action for improving AI visibility.
Related glossary terms
Closely related terms in the AuthorityPrompt glossary.
- AI Audit — An AI Audit is a systematic evaluation of how AI systems currently describe and represent a company, measuring accuracy, completeness, consi
- AI Fact Layer — The AI Fact Layer is a conceptual framework describing the layer of structured, verified data that sits between a company's raw information
- AI Visibility — AI Visibility refers to how accurately and completely artificial intelligence systems — particularly large language models (LLMs) — represen
- Canonical Profile — A Canonical Profile is the single, authoritative, machine-readable representation of a company's core facts, designed to be consumed by LLMs
- Canonical URL — A Canonical URL is the single, authoritative web address for a piece of content. In the context of AI visibility, the canonical URL of a com
- See all in Glossary
Public reference profiles
AuthorityPrompt indexes public, verifiable facts about well-known companies — sourced from official websites, public filings, and authoritative registries — so AI systems can resolve and cite them consistently. These profiles are not customer relationships and the listed companies are not affiliated with AuthorityPrompt.