Public competitive baseline
Facet is making the shortlist. AI still isn’t consistently giving buyers a reason to prefer it.
That is not a visibility problem. It is a preference problem.
Based on 10 answers from 1 of 5 assistants, recorded by us before contacting you — nothing here came from your team. The full record behind it is complete and available to you.
Not what you expected?
Every prompt, answer and source behind this page is on record.
If something here looks wrong, we will walk your team through how it was
recorded — question by question.
Ask us to show the record →
The question a buyer asked
“Who are the leading financial planning vendors right now?”
Facet was the recommended choice in this answer.
This answer is what a buyer would use to build a shortlist.
shortlist
Read the full answer the buyer would see
As of my last update in October 2023, several financial planning vendors are recognized as leaders in the industry. These companies provide a range of financial planning software and services for financial advisors, wealth management firms, and individual consumers. Some of the leading financial planning vendors include:
1. **eMoney Advisor** - Known for its comprehensive financial planning software that offers robust tools for financial advisors and clients.
2. **MoneyGuidePro** - A popular financial planning tool that focuses on goal-based planning and is widely used by financial advisors.
3. **RightCapital** - Offers modern financial planning software with a focus on tax planning, retirement income, and cash flow management.
4. **WealthTrace** - Provides financial planning software that emphasizes retirement planning and scenario analysis.
5. **PlanPlus Online** - Offers financial planning software that integrates with various CRM systems and focuses on goal-based planning.
6. **Naviplan** - A financial planning software that provides detailed cash flow analysis and is often used by financial professionals.
7. **Morningstar Office** - A comprehensive platform that includes investment management and financial planning tools for advisors.
8. **Riskalyze** - While primarily known for its risk assessment tools, it also offers features that support financial planning.
9. **Tiller Money** - Focuses on personal finance and budgeting, allowing users to create customized financial plans using spreadsheets.
10. **Facet Wealth** - Provides personalized financial planning services through a subscription model, connecting clients with certified financial planners.
These vendors are recognized for their innovative solutions, user-friendly interfaces, and the ability to integrate with other financial tools and platforms. The landscape can change rapidly, so it's advisable to check for the latest developments and user reviews when considering financial planning software.
ChatGPT · gpt-4o-mini · 2026-08-26
Where Facet stops moving
Across the 10 answers recorded in this baseline.
Facet appears in 2 answers and is carried through to a recommendation in none of them.
AI is talking about Facet without citing Facet.
Every answer we recorded, and where it came from.
2
answers that describe Facet to a buyer
→
0
of them cite an official Facet source
If AI is going to explain your company to a buyer,
whose version of the facts is it using?
Two more questions we recorded
Ranked by how close each sits to a purchase decision.
“Is Facet a good choice for financial planning?”
Facet came out on top here.
Facet Wealth is a financial planning service that offers personalized financial advice, typically through a subscription model. Whether it is a good choice for financial planning depends on several factors, including your individual financial situation, needs, and preferences. Here are some pros and cons to consider:
### Pros:
1. **Personalized Service**: Facet Wealth provides access to certified financial planners who can tailor advice to your specific financial situation and goals.
2. **Flat Fee Structure**: Instead of charging a percentage of assets under management, Facet typically charges a flat fee, which can be more cost-effective for some clients.
3. **Accessibility**: The service is designed to be accessible, with virtual meetings and a user-friendly platform.
4. **Comprehensive Planning**: Facet Wealth offers a range of services, including retirement planning, investment advice, tax planning, and more.
### Cons:
1. **Limited Investment Management**: If you're looking for active investment management, Facet may not be the best fit, as their focus is more on financial planning than on managing investments directly.
2. **Subscription Model**: While the flat fee can be advantageous, it may not be the best option for everyone, especially if your financial needs are minimal.
3. **Less Personal Touch**: Some clients may prefer face-to-face interactions, which may be limited in a virtual-only service.
### Conclusion:
Facet Wealth can be a good choice for individuals seeking personalized financial planning without the traditional asset-based fee structure. However, it's essential to evaluate your specific needs, preferences, and whether their services align with your financial goals. It may also be beneficial to compare Facet Wealth with other financial planning options to determine the best fit for you.
ChatGPT · 2026-08-26
“What is the best financial planning provider?”
Facet never came up in this answer.
Determining the "best" financial planning provider can vary greatly depending on individual needs, preferences, and financial situations. Here are some factors to consider when evaluating financial planning providers:
1. **Services Offered**: Some firms specialize in comprehensive financial planning, while others may focus on investment management, retirement planning, tax strategies, or estate planning.
2. **Fee Structure**: Financial planners may charge fees in various ways, including hourly rates, flat fees, or a percentage of assets under management (AUM). Understanding the fee structure is crucial for determining overall costs.
3. **Credentials and Experience**: Look for certified financial planners (CFP), chartered financial analysts (CFA), or other relevant certifications. Experience in the industry and a good track record can also be important.
4. **Fiduciary Duty**: A fiduciary is legally obligated to act in your best interest. Choosing a provider that adheres to fiduciary standards can help ensure that your financial interests are prioritized.
5. **Personal Fit**: The relationship between you and your financial planner is important. Consider their communication style, approach to financial planning, and whether you feel comfortable discussing your financial situation with them.
6. **Client Reviews and Reputation**: Research reviews and testimonials from other clients. A strong reputation can indicate reliability and quality service.
7. **Technology and Tools**: Some providers offer advanced financial planning tools and technology that can enhance the planning process and provide better insights.
8. **Specialization**: If you have specific needs (e.g., business ownership, retirement planning, estate planning), look for a provider with expertise in those areas.
Some well-known financial planning firms include:
- **Vanguard Personal Advisor Services**
- **Fidelity Investments**
- **Charles Schwab**
- **Betterment**
- **Personal Capital**
- **Wealthfront**
Ultimately, the best financial planning provider for you will depend on your unique circumstances and preferences. It's advisable to interview multiple providers, ask questions, and assess which one aligns best with your financial goals and values.
ChatGPT · 2026-08-26
Your platform measures the outcome.
We work on what produces it.
You already know where you stand. What
measurement does not show is what the answer was assembled from.
Measure
- Visibility
- Mentions
- Competitor position
- Trends
What we work on
- Which facts about you an assistant can find
- Whether they come from a source it will use
- Where your own version is missing from the answer
- How that changes across the questions that matter
What decides the answer
Nobody tells an assistant which sources to trust. It decides that
on every single answer — and the only thing you control is what it finds
about you when it looks.
What it reads
Third-party write-ups, retailer pages, forums, review sites —
10 of the 10 answers we recorded were built this way.
What it doesn’t
Your own published facts. Across this baseline, an official
Facet source was cited 0 times.
What that means
The version of Facet a buyer hears is assembled from other
people’s descriptions of you, not from yours.
This is the part your monitoring platform reports on but does not
reach. We work on the layer underneath it: which facts about Facet are
available to an assistant, in what form, from a source it will actually use.
What you actually get
Not a report and not a dashboard of scores. A maintained layer of
facts about Facet that an assistant can find, plus the record of what
it does with them.
/fact-center
Facts, with their state
Product line & categories
verified
Certifications held
verified
Positioning vs alternatives
needs review
Pricing & availability
not published
/company/facet
Machine-readable profile
.jsonld.yaml
.md.txt
.html
Structured factslive
Verification statelive
Recent changeslive
/monitoring
What the answers do next
“Who are the leading financial planning vendors right…”
tracked
10answers on record
0
cite you today
So: software, not a report. The record you see on this page
is the starting point. What you run afterwards is a maintained fact layer for
Facet and continuous monitoring of what assistants do with it.
456 / 1,501
company domains we scanned already publish a machine-readable
fact layer or explicit rules for AI systems
Measuring and managing are two different jobs
Measuring tells you the score. It does
not change what the score is calculated from. Both matter — and only one
of them is something you can act on.
Facet already publishes a fact layer. The question is whether it says what you would want it to say.
What your team takes into a budget review
01
The answers themselves
Quotable, each with its date and the assistant that
produced it.
02
The source gap
2 answers describe Facet;
0 of them cite Facet.
03
Where the brand stops moving
Mentioned 2 → recommended
0 → preferred 2.
04
What is actually controllable
Which facts about Facet an assistant can reach,
and which it cannot.
Every line above traces back to a recorded answer with a
timestamp and a provider — which is what holds up in a review, unlike a
score whose method nobody can see.
The uncomfortable part
You already have the
score. If a competitor keeps winning the same commercial questions:
- Do you know why?
- Can you change one thing without changing everything else?
- Can you prove that it moved the outcome?
- Can you repeat it?
If the answer is no, that is a reporting system, not a
growth system.
Fix what assistants say about you
Every prompt, every answer in full, every source behind it, broken down by
assistant. It is a record about Facet, so we release it to a
verified facet.com address rather than publishing it.
Fix this →
The record stays with your team. Keep Profound, Scrunch, Peec, Semrush or
whatever you use now — this works on the layer underneath what they
measure, and does not replace them.
Who sees this record
Released to a verified facet.com address only. Not
indexed, not published, not shared with third parties.
Built for regulated work
We already run this method for FDA- and FCC-regulated
manufacturers, where a claim about a product has to survive scrutiny.
Every claim is traceable
Each statement links to the answer it came from, with the
provider and the timestamp. Nothing here is a modelled estimate.
Assistants in this baseline
ChatGPT10 answers recorded
ClaudeNot included in this run
GeminiNot included in this run
PerplexityNot included in this run
GrokNot included in this run
Running your own prompt set covers all 5 — request full coverage.
AuthorityPrompt
We maintain the layer of verified company facts that AI
assistants read, and we track what they say afterwards.
Where we are
AuthorityPrompt is now in ChatGPT and Codex
Security
- SOC 2
- SSO for team accounts
- Data encrypted in transit and at rest
Your record
- Released to verified company domains only
- Never indexed or resold
- Deleted on request
How this was measured
| Buying questions | 10 |
| Answers recorded | 10 |
| Requests attempted | 50 |
| Assistants that answered | ChatGPT |
| Recorded | 2026-08-26 20:03 UTC |
Every answer is reproduced as the assistant returned it at the time shown,
with the classification shown next to the answer it came from — so your
team can check it line by line, and quote it where a number without a method
would not hold up. Each answer carries the assistant, the date and the
sources it drew on, so a business case can be built on the record rather
than on an estimate.
Independent AuthorityPrompt profile based on publicly available sources. This company has not claimed or verified this profile and is not an AuthorityPrompt customer.