Source Drift
Source Drift is the phenomenon where AI systems gradually shift their preferred information sources for a given entity, causing the narrative about a company to change even when the underlying facts haven't.
Definition
- Source Drift occurs when LLMs change which web sources they rely on for information about a company.
- Unlike factual drift (wrong facts), Source Drift changes the framing and emphasis of correct facts.
- It can make a company appear more or less prominent, innovative, or relevant without any factual error.
How to detect
- Monitor AI answer tone and framing, not just factual accuracy.
- Track which sources are cited when AI answers questions about your company.
- Use AuthorityPrompt's drift monitoring to detect source-level changes.
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